Simple, memorable, timeless, versatile, and appropriate. Successful logo designs require research, referencing, sketching, conceptualizing, and presentation.
“A logo doesn’t sell (directly), it identifies.” — Paul Rand
Brand Identity is how a business wants to be perceived by customers. It is through brand identity design that a brand strives to communicate clearly with the target audience. Brand identity is the combined message transmitted via the brand name, logo, style and visuals.
“Your brand is the single most important investment you can make in your business.“ — Steve Forbes