The Giggling Pig
Art and Party Studio Franchise
The Giggling Pig is an award-winning art and party studio that offers a diverse range of creative experiences, including art classes, parties for all ages, seasonal camps, homeschooling programs, and walk-in activities. Their online gift shop complements these offerings with a variety of art boxes, plush toys, art supplies, apparel, gifts, and more, making it a go-to destination for creative enthusiasts.
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For the past decade, I’ve played a key role in shaping The Giggling Pig brand. My work includes typography, graphic design, and enhancing the user experience across both digital and physical platforms. I designed the website with a strong focus on UX/UI, ensuring it’s not only visually engaging but also easy to navigate and responsive across devices, providing a seamless experience for users. Additionally, I’ve collaborated closely with Hannah to align the website's design with the brand’s whimsical and inviting aesthetic.​
Beyond the website, I’ve led a variety of design projects crucial to maintaining The Giggling Pig’s cohesive brand identity. This includes creating in-studio posters, brochures, and advertisements that capture the brand’s playful, welcoming tone. I’ve also designed packaging for art supplies, art boxes, and gift items, ensuring every detail aligns with the brand’s aesthetic. Additionally, I converted Hannah's hand-drawn illustrations into vector art and added design elements like whimsical clouds and banner flags, which have become signature features of The Giggling Pig’s style.
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With 7 studios now in Connecticut, I developed a comprehensive Brand Book to ensure a consistent and delightful experience for users across all touch points, from the website to in-person classes. The Brand Book serves as a guiding document for franchisees, ensuring the brand's vision and user experience remain consistent as the business continues to grow.
Identity + Branding
The Giggling Pig's identity was established using an illustration created by the client. The first revision entailed enhancing the colors and making the text more prominent. I went back a few years later to upgrade the logo with Hannah's latest illustrative style and branding colors.
Website
The Giggling Pig became not just one studio, but 7 franchises (so far) throughout Connecticut. Hannah's stories and characters are unforgettable, unique and inspiring.
