KAMAS Karate
Industry
Martial Arts
Projects
Identity, Branding, Website, Marketing Brochure
Agency
ct designlab
Role
Lead Designer
KAMAS Karate is a Martial Arts studio that provides instruction for kids, teens and adults. They teach American Tang Soo Do, Mixed Martial Arts & Self Defense. The owner, Master James King, has been teaching Tang Soo Do for over 20 years.
My son and daughter were both students of KAMAS during their early school years. Since I was a blackbelt (in Design), I offered to help Master King with the KAMAS website. This lead to updating the logo, designing a brochure as well as the American Tang Soo Do Association's manual. My kids moved on to other activities, but their experience was invaluable.
Website, Identity, Branding + Marketing Materials
The Ask
Master King asked me to refresh his existing logo and build a cohesive brand based on the new website design. The goal for the website was to create a user-friendly platform that highlighted classes, instructor bios, schedules, and included a photo gallery.
Process
The process began with updating existing KAMAS Karate logo to give it a fresh look while maintaining its original essence. Once the logo was finalized, I developed a brand identity that would seamlessly integrate with the new website. For the site, I focused on creating an intuitive user experience, organizing class offerings, instructor bios, schedules, and a photo gallery. I ensured the design was clean and easy to navigate, allowing users to quickly find the information they needed. After several rounds of revisions and feedback, the brand and website were finalized, delivering a cohesive and professional online presence.
Identity + Branding
Website Design
TANG SOO BLUE
#293554
DYNASTY PURPLE
#683864
TANG SOO RED
#293554
PUREST WHITE
#293554
