Rebel Projects: Mood Board, Website ct designlab Projects: Brand Guide, Brochure Industry Legal Projects Mood Board, Website Brand Guide, Brochure Agency Rebel Interactive ct designlab Role Lead UX/UI Designer Lead Designer Add Portfolio / Carmody Carmody Carmody | Torrance | Sandak | Hennessey LLP is one of Connecticut's leading law firms with a focus on excellence and cost-effective legal services. Carmody is a mid-size law firm with offices in five locations throughout Connecticut. REBEL INTERACTIVE AGENCY PROJECTS Website + Mood Board The Ask I led the UX/UI design for the redesign of Carmodylaw.com, an 80+ page, content-rich website providing detailed information about the firm. In addition, I developed a mood board to guide the site's updated visual direction. The mood board established the style for typography, photography, and the color palette. The client felt the previous Carmody site was too bold, with excessive orange from the logo, and didn’t reflect the firm accurately. They hired Rebel to create a more sophisticated, polished design, both visually and technically. Given the site's size and complexity, careful planning was essential. I created high-fidelity wireframes to streamline the UI design process and annotated designs with a style sheet for developers. After development, I played a key role in the QA process through to launch. This project was a significant effort, taking six months to finalize, build, QA, and launch. Process Mood Board Website Design carmodylaw.com Wireframes figma file figma file Prototype Result The result of this project was a more refined and sophisticated website that accurately represented the firm’s brand and professionalism. The mood board set a clear direction for the typography, photography, and color palette, ensuring a cohesive and polished aesthetic. The high-fidelity wireframes and detailed style sheet streamlined the design-to-development handoff, making the process efficient despite the site’s complexity. After six months of development, QA, and refinement, the new Carmody site successfully launched, providing a visually engaging, user-friendly experience that aligned with the firm's vision and improved its online presence. CT DESIGNLAB PROJECTS Brand Guide + Brochure The Ask The Brand Guide details the work done on the mood board and website, ensuring consistency in the firm’s identity. A new brochure was also created to provide key information about the firm, designed for prospective clients. Process I designed the Brand Guide and brochure in a square format to reflect the logomark, creating a cohesive visual identity. Having established a strong foundation with the mood board, the designs were both exciting and efficient to execute. The Brand Guide included typography, color palettes, logo usage, and imagery guidelines, ensuring consistency across all materials. Carmody Brand Guide The Result The result of designing the Brand Guide and brochure was a cohesive and professional visual identity for the firm. The Brand Guide provided clear guidelines for typography, color usage, and logo application, ensuring consistency across all platforms. The brochure effectively communicated key information to prospective clients, reinforcing the firm's brand while delivering a polished, engaging presentation. Both materials helped establish a strong, unified presence that reflected the firm's values and expertise. Single-fold brochure

Projects: UX/UI Jewelry & Accessories E-commerce Website Add Portfolio / The Gilded Swallow The Gilded Swallow Industry Jewelry Projects Jewelry & Accessories E-commerce Website Agency ct designlab Role Lead UX Designer, UX Researcher, UI Designer UX/UI Design The Gilded Swallow is a team of Designers that make handmade jewelry and accessories. They are passionate about their creations that they feel are works of art. The swallow used in their logo represents freedom, grace, and the ability to soar above challenges. The Gilded Swallow uses sustainable materials and donates 5% of their proceeds to the Autism Society. The Story Design a jewelry and accessories e-commerce website that offers a multitude of category sorting options, an account registration that enables users to save their favorite products, and provide detailed information about the materials used. Challenge The Gilded Swallow website allows users to create an account to save their favorite products while enabling comprehensive search and sorting functions. Detailed material information is provided to help users choose items that won't trigger allergies. Solution .01 Understanding the User User research Personas & Problem statements Empathy maps User journey maps Competitor Analysis UX Research figma file My user research entailed interviewing users who have purchased handmade jewelry that included: Conducting interviews Creating personas User stories Empathy maps User journeys Competitor analysis From my research, it was clear that users wanted to be able to: Create an account to save their favorites and payment information Favorite jewelry they liked so that they could purchase it later View the jewelry by categories, such as metal type and style Find out more about the materials I interviewed a small group of people to understand the kind of people that frequently buy jewelry and accessories. I wanted to have an initial understanding of the personas to focus on. PERSONAS Identifying the problems that users face is indeed crucial for creating a user-centered experience. Starting with clear problem statements for the primary personas and using the "who, what, when, where, why, and how" framework enables a solid understanding of the challenges users were encountering. PROBLEM STATEMENTS Laura is a busy mom who needs to be able to create and account and save her favorite items so she can purchase them at another time. LAURA KATE Kate is a Designer who needs to see metal types when she’s buying jewelry online because she has a skin allergy to certain metals. Reviewing the pain points provided me insight into what needed to be included in the new website. PAIN POINTS 1. Account & Favorites Some users were unable to create an account. This hindered the user from viewing their selected favorites to make future purchases. 3. Sorting & Filters Many users found the navigation, filters, and product sorting to be inconsistent which made it hard for them to find an item they wanted. 2. Product Information Many users found there was not enough detailed information about the items, such as materials and images of the products being used. I created empathy maps to better understand the users' pain points. EMPATHY MAPS I also a created user journey maps to dig deeper into each stage that the users go through when buying jewelry. USER JOURNEYS My competitor analysis helped identify industry standards, opportunities for innovation, and make informed design decisions to create a more competitive and user-friendly product. COMPETITOR ANALYSIS Competitors Lisa Leonard Designs (Direct) Pura Vida (Direct) Lucky Brand (Indirect) Kendra Scott (Indirect) Competitive Audit Goal Identify key jewelry designer competitors and review the products they offer for The Gilded Swallow, a jewelry website Gaps Identified Lisa Leonard Designs : Does not offer user favorites option Pura Vida : User favorites are not readily accessible Lucky Brand : Category options are limited and not user friendly Kendra Scott : Mega menu overwhelming & user favorites not easily accessible Opportunities Identified Create favorites option and use an icon to access favorites in header Modify design of mega menu on desktop to be easier to read Use more white space around products (use Gestalt Principles) Add more category options Organize category hierarchy to meet the users needs .02 Starting the Design Site map User Flow Storyboards Paper wireframes Digital wireframes Low-fidelity prototype Usability study Affinity map UX Design figma file For the UX design, I created a site map , user flows , and storyboards to structure the website, followed by paper and digital wireframes. I then built a low-fidelity prototype , conducted a usability study , and used an affinity map to organize insights for refinement. In order to visualize how individual webpages or site sections are related to each other, I designed a site map . SITE MAP I created user flows to visualize how a user would navigate making a purchase. I did this to make sure my site map was correct and to flush out the full user experience. USER FLOW I created story boards to empathize with users, visualize the user journey, and communicate my vision effectively. STORY BOARDS Drawing the paper wireframes helped me to flush out the layouts and got me to think more about the elements I wanted to include. I placed icons for the user’s account and favorites in the header which was an important need from my user research. PAPER WIREFRAMES I created digital wireframes to determine the logical flow between pages and screens and made adjustments from initial feedback. When I designed the digital wireframes, I thought deeply about the hierarchy of information and included the most important elements from my user research. DIGITAL WIREFRAMES figma file As I was building my digital wireframes, I used Gestalt Principles . Gestalt Principles are laws of human perception that describe how our brain groups similar elements, recognizes patterns, and simplifies complex images when we perceive objects. As UX/UI Designers, we use Gestalt Principles to organize content on websites and other interfaces so it is easy to understand and aesthetically pleasing. The 3 laws of Gestalt Principles are: 1. Similarity This is when elements that look alike (in shape, size, or color, for instance) are perceived to have the same function. 3. Common Region This is when elements located within the same closed area are perceived to be grouped together. 2. Proximity This is when elements that are close together appear to be more related than things that are spaced farther apart. I designed a low-fidelity prototype to visualize the site design in the early stages to make any necessary improvements before designing the UI. LOW-FIDELITY PROTOTYPE figma file I created a usability study to observe how real users interact with the product to identify any challenges, pain points and common themes. This helps me understand whether the interface is intuitive, efficient, and easy to navigate, ensuring the design meets user needs, improves satisfaction, and enhances overall usability. USABILITY STUDY AFFINITY MAP Upon completing the usability study, I created an affinity map to organize the modifications I needed to make for the final designs. I categorized the data into 4 groups: Navigation, Products, Account, and Purchasing. I then sorted the notes by priority to determine what needed to be modified first within the site. .03 Finalizing the Design High-fidelity prototype Accessibility UI Design Using my affinity map, I made key modifications based on the highest-priority items. I then conducted a final review, gathering feedback from colleagues that led me to refine the hero section further, making slight adjustments to its organization and visual impact. HIGH-FIDELITY PROTOTYPE I created a high-fidelity prototype to closely simulate the final product, allowing me to test functionality, gather accurate user feedback, and refine the design before development. figma file ACCESSIBILITY CONSIDERATIONS 1 Color I used a high color contrast for all of the text and buttons to improve readability for all users 2 Typography I chose sans serif fonts and maintained consistent spacing throughout the website 3 Iconography I made sure the icons were clickable so it would be easy for users to make their selections 4 Hierarchy I organized the menus, product items and categories so the navigation would be consistent 5 Spacing Friendships I separated and grouped elements to make it easy to determine each individual section 6 Style I chose typography, colors, icons, and buttons that would be inclusive and accessible .04 Going Forward Impact Next Steps Takeaways & Next Steps After finishing the UI design, I’ll hand it off to developers. The product will then be built, tested, and launched. Post-launch, we’ll monitor the impact through user feedback to guide updates and improvements. IMPACT The impact of my designs will compete in the market, improve sales, and maintain customer satisfaction which is the goal I set from the outset. The design showcases the jewelry well and makes it simple to find and view the items to be able to complete the purchase. NEXT STEPS I will continue to take the findings from the feedback and work on the following: Continued Research Research more competitors, create competitor audits and analysis to continue to identify gaps and opportunities. Research not only helps us to better understand the user, but also helps us to stay competitive in the market and maintain customer satisfaction. Accessibility Enhancements Make the site fully accessible for users with special needs. It’s pleasing to see more and more websites focusing on accessibility. The next step would be to find a widget that could be integrated into the website so that we are including special needs users. Additional Usability Studies Conduct more usability studies to continue to enhance the user experience. It’s an ongoing process because more products may be added to the website and also the user needs can change depending on how web development continues to grow.

Throughout the years, I have designed logos for a diverse range of clients across various industries. Add Portfolio / Identity + Branding Identity + Branding Throughout the years, I have designed logos for a diverse range of clients across various industries. Each project involved creating unique visual identities that effectively communicated the client’s brand values and resonated with their target audiences, resulting in distinct and memorable designs tailored to their specific needs. Fight for Yale's Future Projects Identity Role Lead Designer Industry Advocacy Agency Rebel Interactive DESIGN 01 DESIGN 02 SELECTED FINAL Eastern Connecticut State University Projects Concept Booklet Role Lead Designer Industry Education Agency Rebel Interactive AO North America Projects Marketing Collateral Role Lead Designer Industry Surgical Education Agency Rebel Interactive Wiley Projects Infographic, Concept Graphics Role Lead Designer Industry Education Agency Rebel Interactive

Active clients, agencies, industries, and non-active clients Clients + Industries Active Clients NON-ACTIVE CLIENTS HandHold Adaptive (iPrompts) Healthcare Connection Stamford Integrated Anesthesia Associates Justin Gorman Kate Uhry Photography Little Britches Therapeutic Riding Lunch Box, Weston CT Memory Layer Brach's Flowers Brenner, Salztman & Wallman Bresnick Financial Criterion Degrees of Change Direct Help Elaine Pascoe, Writer ESM Zone Rewards for Justice Fund Ruscoe-Sedito Construction Salon S Greenwich CT ScienceHouse Shelter for the Homeless Teel Technologies The Family Treasure Yoga Lily Agency Experience The Pensery • Forge Marketing Group • Vernon Howard • Beyond Digital Marketing • Peralta Design • Rebel Interactive • • active engagement Industries Advertising B2B B2C Construction Education Event Planning Financial Fine Arts Healthcare Industrial Insurance Legal Manufacturing Non-profit Publishing Retail Special Needs Sports + Leisure Utilities Wellness

Paid and social media, and advertising concept designs Add Portfolio / Digital Marketing Digital Marketing Paid Social Media + Concept Ads RevelOne Projects Linkedin Social Ads Role Lead Designer Industry Recruiting Agency ct designlab Credits Art + branding by Zabal Media AO North America Projects Paid Social Ads Role Lead Designer Industry Education Agency Rebel Interactive Bristol Health Projects Paid Social Ads Role Lead Designer Industry Healthcare Agency Rebel Interactive Integris Group Projects Paid Social Ads Role Lead Designer Industry Financial Agency Rebel Interactive Insurtech Hartford Projects Paid Social Ads Role Lead Designer Industry Financial Agency Rebel Interactive Integrity Systems & Solutions Projects Paid Social Ads Role Lead Designer Industry Financial Agency Rebel Interactive Wiley Projects Concept Ads Role Lead Designer Industry Education Agency Rebel Interactive

Let’s Create Something Amazing Together! Have a project in mind? Whether you’re looking to build a brand, design a website, or improve your user experience, I’d love to hear from you. Contact Let’s Create Something Amazing Together! Have a project in mind? Whether you’re looking to build a brand, design a website, or improve your user experience, I’d love to hear from you. First name* Last name* Company name Job Title Email* Phone Message* SUBMIT

Projects: Identity, Branding, Website, Marketing Brochure Add Portfolio / KAMAS Karate KAMAS Karate Industry Martial Arts Projects Identity, Branding, Website , Marketing Brochure Agency ct designlab Role Lead Designer KAMAS Karate is a Martial Arts studio that provides instruction for kids, teens and adults. They teach American Tang Soo Do, Mixed Martial Arts & Self Defense. The owner, Master James King, has been teaching Tang Soo Do for over 20 years. My son and daughter were both students of KAMAS during their early school years. Since I was a blackbelt (in Design), I offered to help Master King with the KAMAS website. This lead to updating the logo, designing a brochure as well as the American Tang Soo Do Association's manual. My kids moved on to other activities, but their experience was invaluable. Website, Identity, Branding + Marketing Materials The Ask Master King asked me to refresh his existing logo and build a cohesive brand based on the new website design. The goal for the website was to create a user-friendly platform that highlighted classes, instructor bios, schedules, and included a photo gallery. Process The process began with updating existing KAMAS Karate logo to give it a fresh look while maintaining its original essence. Once the logo was finalized, I developed a brand identity that would seamlessly integrate with the new website. For the site, I focused on creating an intuitive user experience, organizing class offerings, instructor bios, schedules, and a photo gallery. I ensured the design was clean and easy to navigate, allowing users to quickly find the information they needed. After several rounds of revisions and feedback, the brand and website were finalized, delivering a cohesive and professional online presence. Identity + Branding Website Design kamaskarate.com TANG SOO BLUE #293554 DYNASTY PURPLE #683864 TANG SOO RED #293554 PUREST WHITE #293554 Logo Enhancement When I began the website design, the original logo text was outdated and a vector version was not available. I recreated the logo in Illustrator, presenting Master King with a modern font and a circular emblem design. I envisioned the new logo to fit perfectly as a patch for a Gi (karate uniform). Marketing Brochure Based on the KAMAS logo that contains navy and purple, I enhanced the website by adding red, a common color seen throughout martial arts. Red symbolizes a setting sun and represents strength, passion, and power. That seemed pretty appropriate for a Tang Soo Do studio! Print is not dead in a karate studio! Many people still stop by KAMAS to check out the studio and receive this lovely, glossy tri-fold brochure. I used the same style and colors as I designed on the website to stay on brand. The Result The result was a refreshed logo, a cohesive brand, and a professionally designed marketing brochure that aligned with Master King's vision. The new website was user-friendly and visually appealing, effectively showcasing class offerings, instructor profiles, schedules, and a photo gallery. The marketing brochure reinforced the brand's message and offered a polished way to present key information. Together, the updated site and brochure created an engaging experience for potential clients and helped elevate the brand’s online and offline presence.

Projects: Identity Refresh, Branding, and Website designs Add Portfolio / CSFAA Creative Solutions for All Abilities Industry Behavioral Therapy Projects Identity, Branding, Website Agency ct designlab Role Lead Designer Creative Solutions for All Abilities (CSFAA) supports parents, caregivers, and families by offering behavioral and educational assistance to children and adults with or without developmental or mental health diagnoses. Their team is composed of special educators, behavior management experts, and psychologists who provide therapeutic strategies to families, schools, and regional or state agencies. This unique group of specialists is dedicated to addressing behavioral needs with a comprehensive and individualized approach. Website + Identity The Ask Creative Solutions for All Abilities (CSFAA) asked me to design a new logo, brand identity, and modern website that reflect their expertise in providing behavioral and educational support. The goal was to create a professional, welcoming look that clearly communicates their services to families, schools, and agencies, while helping them expand their reach and attract new clients. Process Having previously designed the logo, I focused on updating the font selection for the refreshed look. I adjusted the color palette and typography to align with the new website branding. Although familiar with the client, I conducted a brief interview with Nicole Rivera, Founder, to understand her current goals and establish the website's content hierarchy. Logo Enhancement Website Design csfaa.org The Result A redesigned modern website and an enhanced logo. The new site features a fresh, upbeat, and welcoming style to effectively showcase CSFAA's services, rates, and personal background, aimed at both updating existing clients and attracting new ones.

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I focus on strategic creativity to deliver cohesive, user-centered solutions that elevate brands across various platforms and industries. I focus on strategic creativity to deliver cohesive, user-centered solutions that elevate brands across various platforms and industries. Some things to know about me... I UX/UI + visual design I love UX/UI Design because it blends my visual design skills with problem-solving. It allows me to craft intuitive, user-centered experiences that not only look great but make people's lives easier. Seeing the impact thoughtful design can have on users keeps me inspired and excited about every new challenge. I'm totally certifiable I’m certified in UX/UI, having spent the last several years honing my skills through hands-on projects and additional courses. My certifications include General Assembly UX Design and Google UX Design , which have helped deepen my expertise and enhance my approach to user-centered design. I have a growth mindset I started in Visual Design but soon developed a strong interest in UX/UI. With a keen eye for detail and a passion for problem-solving, I’ve always taken a user-centered approach to my work . I dove into UX/UI design, learning user research, problem definition, and solution discovery to create effective designs. I'm a team player I’ve worked for several agencies on a diverse range of website projects , collaborating with cross-functional teams, including UX/UI specialists, developers, branding experts, content creators, SEO analysts, and stakeholders. I believe that teamwork does in fact make the dream work. Fun facts Inspired by my son who has autism, I co-founded a special needs app called iPrompts Named inventor on a U.S. patent! I'm a parent to 2 teenagers (I live in hormonal hell.) Owner of 1 good dog and 1 cat who is a jerk I am also an expert at spilling coffee on myself. Like, if there was a contest for spilling coffee on yourself, I would win. I'm not sure that's a reason to hire me, but it's a "fun fact". Carey Tedesco Creative Director + UX/UI Designer carey@ctdesignlab.com 203.216.4625 resume/cv Linkedin Linkedin Linkedin With years of experience as a designer, I’ve worked on a diverse range of projects, from creating custom websites and visual identities to leading complex UX/UI design initiatives. My expertise spans: UX/UI Design , Digital Marketing , Branding & Identity , and Web Design . I have collaborated with cross-functional teams, managed design processes from ideation to execution, and developed solutions for clients across various industries. I use tools such as Figma , Adobe Photoshop , Illustrator , InDesign , WordPress and site builders to create seamless user experiences and impactful designs. CAREER HIGHLIGHTS Priceline : Launched my design career Rebel Interactive : Designe projects for clients such as Regis , Wiley , United Healthcare , AONA , and Veeder-Root Other Notable Projects : Designed ads for Friendster , DVDs for Criterion Collection , and projects for a private start up working with FedEx

Project: UX/UI App — General Assembly UX Design Project Add Portfolio / Centered Mind Centered Mind Industry Wellness Projects UX/UI App — General Assembly UX Design Agency ct designlab Role Lead UX Designer, UX Researcher, UI Designer App Design Centered Mind is a wellness app designed to help users manage stress through mindfulness, meditation, and mantras. The app is rooted in Dialectical Behavior Therapy (DBT), which integrates four core strategies: mindfulness, interpersonal effectiveness, distress tolerance, and emotion regulation. The goal was to develop a user-friendly app that provides quick and effective tools to reduce emotional stress in day-to-day life. Project Overview The Challenge In today's fast-paced world, many people struggle to find time and effective methods to manage stress. The challenge was to design an app that could provide simple, accessible activities to help users quickly regain emotional balance, without overwhelming them with too much information or complex features. UX Research figma file To begin, I conducted user research through surveys and interviews to understand the pain points of individuals looking for stress-relief solutions. The research highlighted the need for a quick, easy-to-use app that users could engage with during brief moments of stress, such as during a work break or before bed. Research and Discovery Simplicity is essential: Users want a clean, minimal interface that is easy to navigate Customization is important: Users prefer options that cater to their individual stress-relief needs On-the-go access: The app must be mobile-first and allow users to complete activities in short bursts of time Key Insights Based on the research, I focused the design on three main areas: Mindfulness: Exercises to help users stay grounded and focused in the present moment Meditation: Guided sessions for relaxation and stress reduction Mantras: Positive affirmations and calming phrases to promote emotional resilience Design Process Based on the research, I focused the design on three main areas: Mindfulness: Exercises to help users stay grounded and focused in the present moment Meditation: Guided sessions for relaxation and stress reduction Mantras: Positive affirmations and calming phrases to promote emotional resilience Sketching it out Wireframes figma file UX Design Prototype figma file The prototype was designed to reflect a calming color palette, clean typography, and minimalistic UI elements, ensuring that the interface itself would reduce cognitive load. I tested the prototype with users, gathering feedback on functionality and ease of use, and iterated on the design based on that feedback. A key challenge was ensuring the app provided immediate value in short sessions. I focused on making each feature as efficient as possible, allowing users to access stress-relief tools without any unnecessary steps or distractions. Challenges Daily Stress Tracker: A simple tool that allows users to log their stress levels and monitor progress over time Guided Meditation: Short, easy-to-follow sessions that fit into busy schedules Customizable Mantras: Users can select or create personal affirmations that resonate with their emotional needs Key Features UI Design Centered Mind provides a tailored, user-centric experience that helps people manage stress in real-time. The app’s minimalistic design and easy-to-navigate interface allow users to engage with mindfulness, meditation, and mantra activities whenever they need them. The Solution Centered Mind is a wellness app designed to meet the needs of busy users looking for quick, effective stress-relief strategies. With its focus on mindfulness, meditation, and mantras, the app delivers a simple and effective way to manage stress, promoting emotional well-being throughout the day. Conclusion

These are a handful of additional websites I have designed within the last few years. Add Portfolio / Additional Websites Additional Websites StraiTek Projects straitek.com Role Lead UX/UI Designer Industry Prototype Manufacturing Agency Vernon Howard + ctdesignlab For StraiTek, a specialty prototype manufacturer, I crafted a website focused on streamlined UX/UI to showcase their unique prototyping capabilities. The design emphasized clear navigation, intuitive layout, and engaging visuals to highlight StraiTek’s specialized offerings. I integrated user-centered design elements to simplify access to detailed product information and improve the overall user journey, making it easy for clients to explore and engage with StraiTek’s innovative solutions. I designed the website in Figma and worked with a team that included a Developer, Content Writer and SEO Specialist. Fairfield County Pool & Patio Projects fairfieldcountypool.com Role Lead Designer Industry Pool Construction & Maintenance Agency ctdesignlab Fairfield County Pool & Patio specializes in maintenance, renovation, design and construction of residential in-ground Pools, Spas, Stone Patios, Fireplaces, Fire pits, Outdoor Kitchens and Accessory Structures. They are an owner-operated business with over 30 years of experience in the pool industry in Connecticut. I designed a logo that went through multiple versions, eventually merging the "F" with a phoenix graphic for a standout design. The website complemented this, showcasing services, portfolio, and testimonials with a clean, user-friendly layout. I also designed business cards using extra-thick paper stock from moo.com, featuring a bright blue inlay that highlighted the brand’s accent color, reinforcing a cohesive and professional brand identity. Cheshire Chamber of Commerce Projects cheshirechamber.org Role Lead UX/UI Designer Industry Business Networking Agency Rebel Interactive Josh Bent Memorial Fund Projects Identity, Branding, Marketing Materials, joshbent.com Role Lead Designer Industry Non-Profit Organization Agency ct designlab I designed a WordPress templated website for the Cheshire Chamber of Commerce, creating a professional, user-friendly platform. The site was customized to showcase services, events, and membership benefits, with easy navigation for both members and visitors, all while maintaining the Chamber's branding and highlighting key resources for local businesses. I designed a website and marketing materials for the Joshua Bent Memorial Fund, focusing on creating a cohesive, heartfelt brand. The website featured a clean layout with key sections for donations, events, and the fund’s story. The marketing materials, including brochures and social media graphics, aligned with the fund's mission, helping raise awareness and engage supporters. Norm Goldstein — Book of Normanisms Projects normgoldstein.com Role Lead Designer Industry Publishing Agency ct designlab I designed a Wix website for Norm Goldstein to promote his book, The Book of Normanisms. The site was built to reflect the book’s unique blend of insightful quotes and visuals, creating a clean, engaging platform for visitors to explore its content. The design showcased the book’s themes while offering easy navigation and a visually appealing layout. Xamax Industries Projects Website Audit + Design Concept Role Lead Designer Industry Textile Manufacturing Agency Rebel Interactive I performed a UX/UI audit for Xamax Industries, a materials manufacturing company, to evaluate their website's usability and overall design. The audit focused on improving navigation, optimizing the user journey, and enhancing visual consistency to better communicate their products and services. Based on the findings, I developed a website concept that streamlined information flow, utilized clean design elements, and integrated a more intuitive layout, making it easier for users to explore the company’s offerings and engage with their content. The goal was to create a more modern, user-friendly experience that aligned with Xamax’s industry and audience needs. RowanTree Law Projects Identity, Branding, Marketing Materials, rowantreelaw.com Role Lead Designer Industry Patent Law Agency ct designlab I developed the complete visual identity for RowanTree Law, including the logo, color scheme, and branding, along with designing a streamlined informational website. The branding was crafted to convey the firm’s professionalism and expertise, while the website was designed for clarity and ease of use, providing potential clients with accessible information about their services. EduNetwork Partners Projects Identity, Branding, edunetworkpartners.com Role Lead Designer Industry Educational Programming Agency ct designlab EduNetwork Partners provides turn-key programs to help corporations with CSR initiatives, connecting them with educators, youth organizations, and students for STEM and outreach efforts. They requested a user-friendly website showcasing their services, programs, and activities. I developed the branding, logo, and color scheme, designing a logo that cleverly combined a stack of books with the letter "E." The result was a custom website that strengthened their brand and helped attract more clients. Curious Minds Projects Website Design Concept Role Lead UX/UI Designer Industry Website Development Agency Rebel Interactive For Curious Minds, a web development company, I created a sleek, modern website concept that emphasized clean lines, bold typography, and a minimalistic design. The layout highlighted their expertise in innovative web solutions with easy-to-navigate sections for services, portfolio, and client testimonials. Despite the polished design and strong visual appeal, the client sought a different direction which happens and is always okay.

Projects: Brandscape, Brand Book — Agency: Rebel Add Portfolio / Oma's Pride Oma's Pride Industry Pet Food Projects Brandscape, Brand Book Agency Rebel Interactive Role Lead Designer Oma’s Pride is a complete line of natural pet food products made expressly for people feeding raw diets to their pets. Oma's Pride products have been manufactured in and distributed from their USDA-inspected facility for over 20 years. They provide top quality, innovative products and educate those invested in the well-being of animals about the benefits of a raw, all natural pet food diet. Brandscape + Brand Book The Ask A comprehensive Brandscape that outlines the current brand identity, analyzes the competitive landscape, and showcases key design inspiration and direction. This is paired with a detailed Brand Book, serving as a reference guide for maintaining consistency across all future design and branding efforts. Process I was provided with basic information about who the competitors were and categories to include on each board by the Strategy lead. In this project, I did a bit of the strategy work, which I thoroughly enjoyed and tied into my love of UI/UX Design. A brandscape is like it sounds—a branding landscape. We look at the overall industry space and find competitors that closely match the client. We do this to determine potential problems and solutions in the client's design and messaging. The elements of creating a brandscape include showing the current existing brand, the client's competitive landscape, and providing designer inspiration and direction. Mocking up the current brand was easy. Finding the competitor ads was challenging, but I was able to find them by doing a myriad of searches to get google to track my interests. (Let's just say I now get a LOT of ads for raw dog food in my social feeds!) I went to work on researching what I felt was working and not working for each competitor site from a design perspective. I then took the top two most successful raw dog food companies and compared their messaging and design to the current Oma's Pride brand. Taking all of the research and design work I did for the Brandboard, I created the Brand Book. The Oma's Pride Brand Book was created to determine the design and messaging for redesigning the UI for the Oma's Pride e-commerce website. Brandscape figma file Brand Book figma file The Result The Brandscape and Brand Book gave Oma's Pride a clear view of their competitive positioning and opportunities for improving their brand presence. By comparing top raw dog food brands and analyzing design and messaging, I helped refine Oma's Pride's branding to maintain their "mom and pop" feel while effectively communicating their values. The Brand Book ensured consistent branding moving forward.

Projects: Identity, Brand Guide, and Website (dukeholm.com) Duke Holm Add Portfolio / Duke Holm Industry Voiceover Artist Projects Identity, Branding, Website Agency ct designlab Role Lead Designer John Wayne "Duke" Holm is a native of Lewiston, Maine and has been working in the audio/video industry for 10 years. He has done work for John Deere, Bayer, Amazon, Zeiss and many more. Throughout the years, Duke’s voiceover work has included Commercials, Advertisements, Audiobooks, eLearning videos, Corporate and Marketing videos, Phone Recordings and more. Identity, Branding + Website The Ask A new logo, a brand guide and a one page website to provided information about Duke Holm's voiceover services and obtain new clients. The client wanted a style that was authentic and tailored to his line of work. Process The process began with an interview to understand Duke’s services, audience, and design preferences. We discussed fonts, colors, and style, leading to logo concepts that shaped the brand identity. To reflect Duke’s experience and smooth voice, I designed a logo featuring a high-end microphone and modern Sans Serif font, incorporating his initials for added recognition. Once the logo and brand guide were complete, I designed a custom website on Wix. Duke provided photos and content, which I organized and edited. After three rounds of revisions, the site was finalized, effectively showcasing Duke’s brand and services. Identity Design FINAL DESIGNS Brand Guide Website Design dukeholm.com The Result The result was a cohesive, professional brand for Duke Holm, featuring a custom logo, brand guide, and a visually engaging one-page website. The logo, blending a high-end microphone with Duke's initials, was instantly recognizable. The Wix-built site showcased his voiceover services with polished photos, organized content, and a modern layout, effectively highlighting Duke's experience and making it easier for potential clients to connect with his offerings. SKETCHES + CONCEPTS

ct designlab is a Visual and UX/UI Design Studio led by Carey Tedesco, specializing in branding, web design, and user experience solutions. With over 25 years of expertise, the studio delivers visually compelling, user-focused designs that elevate brands across industries. Each project is approached with strategic creativity to ensure memorable and impactful results. Design Portfolio Throughout my career, I've had the privilege of working on a wide range of projects across different industries. These are some of my favorites, showcasing various facets of my skills and expertise. The Gilded Swallow UX/UI DESIGN / CASE STUDY Duke Holm IDENTITY / BRANDING / WEBSITE Oma's Pride AGENCY WORK: BRANDSCAPE / BRAND BOOK Creative Solutions IDENTITY / BRANDING / WEBSITE Centered Mind App UX/UI DESIGN / CASE STUDY The Giggling Pig WEBSITE / IDENTITY, BRANDING / PACKAGING / ADVERTISING KAMAS Karate IDENTITY / BRANDING / WEBSITE Carmody WEBSITE / MOOD BOARD / BRAND GUIDE / BROCHURE What I do well I specialize in crafting seamless user experiences through visually appealing and user-friendly interfaces and designs. My expertise is in Visual and UX/UI Design, which includes conducting research, developing dynamic websites and creating captivating digital designs that resonate with users. Identity + Branding Additional Websites Digital Marketing LEARN MORE ABOUT ME Read my awesome bio to learn more about who I am and how I work! awesome bio Areas of Expertise Visual Design Identity Branding Print Packaging Presentations Advertising Events UI Design High-fidelity prototypes Mobile + desktop designs Template pages Style guides Usability studies UI audits Design systems UX Design Wireframes Low-fidelity prototypes Site maps User flows Concept Sketches Story Boards Affinity maps UX Research User interviews Personas Empathy maps Journey maps User Testing Case studies Competitor analysis Websites Custom wix sites WordPress template sites Blogs Forms E-commerce Portfolios Site set-up Digital Marketing Banner ads Display ads Social media pages Social media graphics Animated GIFs Infographics Email templates Apps / Programs I use I'm proficient in the following applications and more! Figma, Sketch, Adobe Illustrator, Photoshop, InDesign, Acrobat, WordPress, Wix, Google Suite, Canva, MailChimp, Trello, Miro, Asana, Slack, Microsoft Office What I nagged people to say about me... “Carey is a talented designer and employs her knowledge of UX/UI to any project that she does, beyond websites. She's always asking “How is the user going to interact with this product / website?”, “How should that impact it's design?” She pushes others to think this way as well. She gets the job done even under pressure, and consistently sees the bigger picture. ” — Colleen Luby , Vice President of Strategy at Kick Health Yeah, you're not going to read half of this. “Carey's eye for detail and design intellect helped raise the standard on many client deliverables. Always a student of the craft, Carey was quick to raise her hand to better understand a task and offer up creative solutions, all while learning new skills. She always brightened a room with her outgoing personality and loved working with the younger talent to help them grow as well. Carey would be a perfect addition to any creative team, big or small.” — Corey Hutchinson , Creative Director at Rebellion Group Sad, but true. “I've witnessed it first hand. The first time I saw it happen, I felt really bad for her. After around fifth time I had to walk away. Carey definitely spills a lot of coffee on herself. It's just sad.” — Ryan Edgley , Senior Graphic Designer at Rebellion Group (He's almost as funny as I am. Almost.) Hello there. My name is Carey Tedesco I'm a Creative Director + UX/UI Designer. I create seamless, user-friendly experiences by combining smart strategy with thoughtful design, making complex ideas simple and intuitive. As a versatile designer, I’m able to provide creative direction, craft user-centered UX/UI designs, develop digital marketing strategies, build brands, and design websites — handling virtually every aspect of visual design to deliver cohesive, impactful solutions. WEB DESIGN VISUAL DESIGN UX DESIGN UI DESIGN UX RESEARCH DIGITAL MARKETING

Projects: Website, Identity, Branding, Packaging Design Add Portfolio / The Giggling Pig The Giggling Pig Industry Art Studio Projects Website , Identity, Branding, Packaging Agency ct designlab Role Lead Designer The Giggling Pig is an award-winning art and party studio offering art classes, parties, seasonal camps, homeschooling programs, and more. For over 10 years, I’ve been instrumental in shaping the brand through typography, graphic design, and UX/UI work. I designed the website with a focus on user experience, making it visually engaging and easy to navigate. I've also led key design projects, including packaging, posters, and signage, while creating a Brand Book to ensure consistency across all studio locations in Connecticut. Identity, Branding, Website + Packaging The Ask The client asked for a cohesive brand identity for The Giggling Pig, including a logo, color palette, typography, and visual elements that reflected its playful nature. They requested a user-friendly website to enhance engagement and packaging designs for art supplies and gift items that maintained the brand's cheerful aesthetic. Process For The Giggling Pig, I developed a comprehensive brand identity that includes a logo, color palette, typography, and visual elements to capture the brand's playful, whimsical tone. The brand guide ensures consistency across all platforms, detailing usage guidelines for both print and digital media. I designed a user-friendly website focused on UX/UI, making it visually engaging, responsive, and easy to navigate. Additionally, I created packaging designs for art supplies, gift items, and art boxes that align with the brand’s cheerful aesthetic, ensuring a cohesive look across all touchpoints. Website Design thegigglingpig.com The Giggling Pig's identity was established using an illustration created by the client. The first revision entailed enhancing the colors and making the text more prominent. I went back a few years later to upgrade the logo with Hannah's latest illustrative style and branding colors. Identity Design Branding The Result The result was a cohesive brand identity for The Giggling Pig that captured its playful essence. The brand guide ensured consistency across platforms, while the redesigned website improved user engagement and attracted more visitors. The packaging designs for art supplies and gift items enhanced the brand's aesthetic, creating a delightful unboxing experience. Overall, these efforts reinforced The Giggling Pig’s reputation as a premier destination for creative experiences. Package Design