The Giggling Pig
The Giggling Pig is an award-winning art and party studio offering art classes, parties, seasonal camps, homeschooling programs, and more. For over 10 years, I’ve been instrumental in shaping the brand through typography, graphic design, and UX/UI work. I designed the website with a focus on user experience, making it visually engaging and easy to navigate. I've also led key design projects, including packaging, posters, and signage, while creating a Brand Book to ensure consistency across all studio locations in Connecticut.
Identity, Branding, Website + Packaging
The Ask
The client asked for a cohesive brand identity for The Giggling Pig, including a logo, color palette, typography, and visual elements that reflected its playful nature. They requested a user-friendly website to enhance engagement and packaging designs for art supplies and gift items that maintained the brand's cheerful aesthetic.
Process
For The Giggling Pig, I developed a comprehensive brand identity that includes a logo, color palette, typography, and visual elements to capture the brand's playful, whimsical tone. The brand guide ensures consistency across all platforms, detailing usage guidelines for both print and digital media. I designed a user-friendly website focused on UX/UI, making it visually engaging, responsive, and easy to navigate. Additionally, I created packaging designs for art supplies, gift items, and art boxes that align with the brand’s cheerful aesthetic, ensuring a cohesive look across all touchpoints.
Website Design
The Giggling Pig's identity was established using an illustration created by the client. The first revision entailed enhancing the colors and making the text more prominent. I went back a few years later to upgrade the logo with Hannah's latest illustrative style and branding colors.
Identity Design
Branding
The Result
The result was a cohesive brand identity for The Giggling Pig that captured its playful essence. The brand guide ensured consistency across platforms, while the redesigned website improved user engagement and attracted more visitors. The packaging designs for art supplies and gift items enhanced the brand's aesthetic, creating a delightful unboxing experience. Overall, these efforts reinforced The Giggling Pig’s reputation as a premier destination for creative experiences.
Package Design
