Oma's Pride
Pet Food Company
PROJECTS
Brandscape
Brand Book
Oma’s Pride is a complete line of natural pet food products made expressly for people feeding raw diets to their pets. Oma's Pride products have been manufactured in and distributed from our USDA-inspected facility for over 20 years. They provide top quality, innovative products and educate those invested in the well-being of animals about the benefits of a raw, all natural pet food diet.
REBEL INTERACTIVE PROJECT
I was tasked with creating a Brandscape that would be used to create a Brand Book. The purpose was of this project was to research and provide assets for the Brand Book which would then be used as a guide for the UI of the client's e-commerce site.
A brandscape is like it sounds
— a branding landscape.
We look at the overall industry space and find competitors that closely match the client. We do this to determine potential problems and solutions in the client's design and messaging.
The elements of creating a brandscape include boards that show the current existing brand, competitive landscape, inspiration and direction.
The Ask. 3 boards: current brand, competitive landscape, inspiration / sirection, and the final brandscape design.
The Process. I was provided with basic information about who the competitors were and categories to include on each board by the Strategy lead. In this project, I did a bit of the strategy work, which I thoroughly enjoyed and tied into my love of UI/UX Design.
Mocking up the current brand was easy. Finding the competitor ads was challenging, but I was able to find them by doing a myriad of searches to get google to track my interests. (Let's just say I now get a LOT of ads for raw dog food in my social feeds!) I went to work on researching what I felt was working and not working for each competitor site from a design perspective. I then took the top two most successful raw dog food companies and compared their messaging and design to the current Oma's Pride brand.
What I heard from the client is that they wanted their site to convey their values. To not feel like a large scale operation like Chewy, but to maintain the smaller "mom and pop" feel that represents them.
The Result. A brandscape that met the criteria and provided the client with a refreshed look of their existing brand. They absolutely loved everything on the board on the first round and I was able to move onto the Brand Book.
